LINKS-BUILDER.COM
The smart way to build and manage your reciprocal link campaigns and boost your Page Rank and Link Popularity. Use this powerful online link-building application that helps you create new links, manage existing links, deactivate dead links, create additional link pages and monitor link statistics straight from your web browser.
UGAmedia.com publishing
Publisher of popular aviation, b2b, webmaster portals and reference cd-roms!
Linking Matters
Lot's of usefull linking information and a Free report containing a number of references to online
resources within each section.
www.ericward.com Eric
Ward, self proclaimed Link Mensch, has a very useful collection of
articles on Link Popularity. He founded the Web's first service for
announcing and linking Web sites back in 1994 (NetPost)
and is best known as the person behind the original linking campaigns
for Amazon.com Books, Microsoft.com, WarnerBros, The Discovery Channel,
and The Weather Channel.
www.clickz.com Clickz.com
is an outstanding resource on all aspects of online marketing and
advertising. The site publishes new articles every working day and has
a huge archive. Includes articles on linking from Eric Ward, Paul J
Bruemmer and Danny Sullivan.
The SiteSell Value Exchange
Value Exchange is fast, ethical, real and... effective. It can never get you into trouble with a Search Engine because... SiteSell simply puts you together with a small number of other quality sites and then they stay out of the process. All the Exchange does is greatly accelerate what happens (tediously) in "the real world."
www.searchenginewatch.com Danny
Sullivan publishes the most comprehensive web site on search engines
available. Visitors have access to a wealth of articles covering a
multitude of search-related topics. Also has a monthly newsletter, sent
out to more than 130,000 subscribers. A paid-for subscribers section
provides yet more information on virtually every single search engine
out there - it's great value.
www.Links Manager.com Links
Manager is an application service that completely manages a website’s
links pages. There is no software to download and install and the list
of features is very impressive. All links swaps generated through the
system are manually initiated and approved by humans one link at a time.
While Links Manager does not search for link partners per se, it also powers www.LinkPartners.com
a free directory of quality sites that are keen to trade reciprocal
links. In the test run for this review, LinkPartners certainly returned
some quality sites that would be of interest in a linking campaign. The
service features an initial free 30-day trail period after which you
pay a monthly fee depending on your usage of the system.
www.rankwrite.com Rankwrite
is a search engine optimization email newsletter and SEO reference
website featuring answers to questions about achieving high search
engine rankings, successful copywriting for search engines, directory
submissions, and the latest SEO news and alerts.
www.promotionbase.com PromotionBase
is part of SitePoint.com, a huge resource for webmasters focusing on
web site design, promotion, submission, positioning, marketing and
profitability.
www.marketzone.net Search
engine marketing and optimization resources, applications, and tools
for those interested in promoting their web site within search results.
www.linkagexpress.com LinkageXpress
offers keenly priced link building services. Campaigns are carried out
individually by hand with no automatic submissions.
www.alliance-link.com Alliance
Link offers search engine marketing, link building campaigns and
affiliate recruitment to generate traffic for clients. Special rates
for non-profits.
www.web-marketing-tutorial.com A
simple-to-follow road map for small/medium businesses to understand and
implement major Web/Online Marketing elements on their Web sites.
Detailed how-to's with regular updates and additions.
Link Building/Management Software
Implementing an effective linking strategy takes time and effort but
the workload can be reduced significantly by using software
specifically designed to manage a linking strategy. Such software can
be a great help, particularly for larger projects and it is worthwhile
becoming familiar with how they work.
However, they do not do your thinking for you - you still need to
find, evaluate and approach potential target links. So use your chosen
software to save time, and use the time you save to improve and polish
your strategy.
Arelis Arelis
is probably the most popular tool in use for automatically generating
link partners. It handles the whole process from finding sites,
emailing the webmasters and adding them automatically to a reciprocal
link page. Primarily designed with reciprocal links in mind, it has
features unnecessary to a genuine link strategy.
On the positive side, for what it is designed to do, it does well.
It keeps track of every site you send a request to, allows you to
change the status of sites and generally keep track of what stage your
link requests is. This is nothing that couldn't be done by an organised
person and a spreadsheet, but if you want automation, Arelis may be for
you.
Zeus Zeus
is the second main reciprocal link program in use today. Unlike Arelis
it finds potential link partners through it's own web robot rather than
using search engines, though both seem to require a lot of tuning with
keyword selection to get appropiate sites. It also manages emailing the
sites, and offers similar options for both customising and using
templates in link request emails.
Link Survey Link
Survey is an excellent, low-cost tool for helping to manage a linking
campaign. The software allows you to analyse your own and your
competitor's sites and helps you easily build target lists. These can
then be reviewed and exported to text, HTML or Excel.
WebFerret Free
and enhanced paid-for software tool which simultaneously searches nine
of the Internet's top search engines and produces an index of the
results showing each page's title, URL, and the search engine in which
it was found. It is useful for finding potential link partners by
searching for links to competitors pages and outputting the URLs to a
HTML file, which may be processed by 2BPop (shown below).
2BPop When
combined with WebFerret's search results, this provides a free solution
for automatically generating email adresses from webpages and sending
link requests to potential partners. It is comparable to Arelis or Zeus
in it's email functionality, though misses some of the useful
management tools.
LinkPopularity.com Linkpopularity.com
provides a quick and easy way to check your link popularity across
three search engines - AltaVista, Google and HotBot. You can also set
up a free monthly monitoring service.
Check Your Link Popularity Free
Software that's ideal for monitoring multiple competitor or sympathetic
sites. Just enter the URLs and you'll get results in a single table
covering AlltheWeb, AltaVista, AOL Search, HotBot and MSN Search.
